Web Survey Bibliography
Relevance & Research Question: Online panels had once revolutionized the research industry. Particularly with the rise of social media, however, they have been increasingly criticized. Declining response rates and the so called ‘panel effect’ have resulted in a general mistrust in the quality and overall business of online panels. In our presentation we aim to scrutinize new forms of recruitment and evaluate their strengths and weaknesses for future market research projects.
Methods & Data: The presentation gives an overview of various recruitment strategies discussed in marketing, market research and innovation-related literature. It then introduces an online survey from the sporting goods industry. In the preparation of this study, the executing company consciously decided to explore new ways of recruitment. Rather than relying on traditional panel recruitment a multitude of channels (e.g. social media, existing customers) was used to invite participants.
Results: In total, 950 individuals participated in the survey. Their high involvement is indicated e.g. by an average of over 30 minutes they spent with the survey. While all channels helped to recruit participants, some proved to be more efficient than others. Different channels also attracted individuals with different participation motives and patterns. For instance, while for individuals invited via social media the possibility to engage in an appealing research task is the main driver, participants with a professional background rather strive for better products. In addition, different user groups score higher on personal characteristics such as creativity or opinion leadership than others.
Added Value: While recruitment via ‘new’ channels is often tied to significant efforts, its main advantage is that the company can get in touch with highly involved and creative individuals. Participants are no longer anonymous but can be repeatedly invited to research project. In the long run, a company can establish a user community – a valuable asset as it becomes more and more difficult to attract participants. The higher engagement of participants also has implications for the projects themselves. New trends such as ‘Gamification’ which make market research more interactive and playful, aim to offer participants the appealing experience they strive for.
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Web survey bibliography (4086)
- Mixed-mode design and Mode Effect in Surveying Military Veterans; 2012; Wang, W., Morin, R., Parker, K.
- Assessing Measurement Equivalence and Bias of Questions in Mixed-mode Surveys Under Controlled Sample...; 2012; Klausch, L. T., Hox, J., Schouten, B.
- Maximizing Survey Participation for Retail Customers by Understanding Survey Mode and Incentive Preferences...; 2012; Cardador, J.
- How Likely?: Comparisons of Behavioral Intention Measurement Validity; 2012; Bremer, J., Thomas, R. K.
- Some Thoughts on a Framework for Statistical Inference from Nonprobability Samples; 2012; Santos, R.
- Addressed-Based Sampling - A Better Sample? Exploring the Benefits of Using Addressed-Based Sampling...; 2012; Ellis, J. M., Rexrode, D. L.
- Data Quality from Low Cost Data Collection Methodologies; 2012; Traugott, M. W.
- A Typology and Review of Web Evaluation Strategies; 2012; Wiggins, B., Romano Bergstrom, J. C., Turner, S.
- Drop-Off Point for Undergraduate Students on a Web-based Alcohol and Tobacco Use Questionnaire; 2012; Mitra, A.
- An Examination of the 2010 Census Be Counted Program and Its Effects on Census Coverage and Duplication...; 2012; Jackson, G. I., Wechter, K. M.
- Dual Frame Sample and Mixed Mode Survey Strategy for Improving Coverage Error; 2012; Tarnai, J., Pfingst, L., Solet, D.
- A Demonstration of a Multi-Platform Mobile Survey Application: SurveyPulseTM, by RTI International; 2012; Roe, D. J., Zhang, Yu., Keating, M.
- Turn that Frown Upside-Down: The Effects of Smiley Faces as Symbolic Language in Self-administered Surveys...; 2012; Libman, A., Smyth, J. D.
- To Weight, or Not to Weight, That is the Question: Survey Weights and Multivariate Analysis; 2012; Young, R., Johnson, D. R.
- Investigating the Impact of the Number of Grid Items on Web Survey Responses; 2012; Guo, F., Nunge, E.
- Effects of Progress Indicators on Short Questionnaires; 2012; Sedley, A., Callegaro, M.
- The JanDY Online Survey System; 2012; Kamstra, J., Henley, M., Johnson, M.
- The Detection and Effects of Data From Potentially Ineligible Participants in Online Survey Research...; 2012; Grey, J.
- Guidelines for developing a robust web survey; 2012; Naithani, P.
- Internet Mobility Survey Sampling Biases in Measuring Frequency of Use of Different Transport Modes; 2012; Diana, M.
- Bringing data from an online survey or spreadsheet into SPSS; 2012; Raftery, D.
- Using e-surveys to access the views of football fans within online communities; 2012; Gibbons, T., Nuttall, D.
- Coverage error in internet surveys Can fixed phones fix it?; 2012; Vicente, P., Reis, E.
- Exploring the impact of animation-based questionnaire on conducting a web-based educational survey and...; 2012; Chien, Y.-T., Chang, C.-Y.
- Marktforschung mit dem iPad-Panel von Axel Springer Media Impact; 2012
- Online and Paper-Based: A Mixed-Method Approach to Conducting a Needs Assessment Survey of Physicians...; 2012; Olatunbosun, T., Wu, C., Grewal, G., Lynn, B.
- The “frequency divide”: implications for internet-based surveys; 2012; Vicente, P., Reis, E.
- Effects of Personalized Versus Generic Implementation of an Intra-Organizational Online Survey on Psychological...; 2012; Mueller, K., Straatmann, T., Hattrup, K., Jochum, M.
- Web Surveys: Methodological Problems and Research Perspectives; 2012; Biffignandi, S., Bethlehem, J.
- Increasing Response Rate in Web-Based/Internet Surveys; 2012; Manzo, A. N., Burke, J. M.
- Open-ended Questions in Web Surveys: One Large vs. Ten Small Boxes; 2012; Keusch, F.
- Effects of Pagination on Short Online Surveys; 2012; Sedley, A., Callegaro, M.
- A Systematic Review of Studies Investigating the Quality of Data Obtained with Online Panels; 2012; Callegaro, M., Villar, A., Krosnick, J. A., Yeager, D. S.
- Exploring New Pathways to Survey Recruitment; 2012; Bilgram, V., Stadler, D.Jawecki, G.
- Understanding selection bias in a worldwide, volunteer web-survey; 2012; Tijdens, K., Steinmetz, S.
- Does Mode Matter? Initial Evidence from the German Longitudinal Election Study (GLES); 2012; Blumenstiel, J. E., Rossmann, J.
- The Representativity of Web Surveys of the General Population compared to Traditional Modes and Mixed...; 2012; Klausch, L. T., Schouten, B., Hox, J.
- Surveytainment 2.0: Why investing 10 more minutes more in constructing your questionnaire is worth considering...; 2012; Muehle, A., Tress, F., Schmidt, S., Winkler, T.
- Market research online community (MROC) versus focus group; 2012; Zuber, M.
- Data quality in MAWI and CAWI; 2012; Mavletova, A. M., Blasius, J.
- Time use data collection using Smartphones: Results of a pilot study among experienced and inexperienced...; 2012; Scherpenzeel, A., Sonck, N., Fernee, H., Morren, Me.
- Scrutinizing Dynamics – Rolling panel waves in theory and practice; 2012; Faas, T., Blumenberg, J. N.
- Do Mail and Internet Surveys Produce Different Item Nonresponse Rates? An Experiment Using Random Mode...; 2012; Millar, M. M., Dillman, D. A.
- Item Nonresponse in a Client Survey of the General Public; 2012; Israel, G. D., Lamm, A. J.
- Comparing Item Nonresponse across Different Delivery Modes in General Population Surveys; 2012; Lesser, V. M., Newton, L., Yang, D.
- Determinants of Item Nonresponse to Web and Mail Respondents in Three Address-Based Mixed-Mode Surveys...; 2012; Messer, B. L., Edwards, M. L., Dillman, D. A.
- Little experience with technology as a cause of nonresponse in online surveys; 2012; Struminskaya, B., Schaurer, I., Kaczmirek, L., Bandilla, W.
- Automatic Forwarding on Web Surveys – Some Outlines and Remarks; 2012; Selkaelae, A.
- Thinking, Planning & Operationalizing Empirical Mixed Methods Research Design; 2012; Ruhi, U.
- Continuous large-scale volunteer web-surveys: The experience of Lohnspiegel and WageIndicator; 2012; Oez, F.